Category: online ad


“探子回報”

報紙係傳統既賣廣告工具。時至見今,很多公司都會用網絡世界去賣廣告。

網絡世界冇地域限制,有時間限制。什至可以一傳十,十傳百。

一份報紙,到今日既將網上報紙,改變了很多。

一個網站,當然要內容豐富先至可以留住讀者。當有一班好既讀者就會留到一班廣告客戶。

講到廣告,現今已經唔係一條普普通通既gif banner就可以吸引人去留意,再去click。

依家banner要玩下花款,有唔理三7廿一爆左出黎,等你睇唔到內文既crazy ad, 有你一路睇內文,死都跟住你又隔住你cascading LREC…

呢D都係死硬派,逼你睇左先。

不過依家好多客都鐘意soft selling D ~就做D advertorial,等你睇既文既不知不覺就睇左佢既product…

再最近多D 就係搵blogger/ 讀者試用完,寫用後感。

本人最近都試左,唔錯,唔係hard sell自己公司,不過試完再share 比其他人知係幾開心的。

明報最近就launch左個“探子回報” , 個名幾OK~

今日剛出既hair product試用,今日第一日已吸引到好多登記使探子。

 

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我之前試過“藍色”個隻,堅講,真OK~!!有興趣登記做探子試下吧!

比我賣多少少廣告,下次想搵酒店,可以上去 MP Travel , 某某公司tie in左係度,比你搵酒店.

 

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check out the latest Cadbury’s commercial!!
interesting vid about making choco!!

The track is from The Charlatans album ‘Melting Pot’ (Best of) – The Only One I Know

check out on iTunes

Nissan launched a campaign on Yahoo – France (25 Mar)
A full video HPTO. the car rolled out and then go back to the 300 x 250. when u want to play the video and click it… it’s a page goes 3D!! Impact is really strong!! And Nice!!



This is a cool ad for Earth Hour. There’s total 2 versions, one is “light” and the other one is “dark”. When you watching the below video, you can see a on/off button on the right corner, just click it “off”, then you will see the “dark” version!!

Don’t forget, turn off your lights for one hour, Earth Hour, 8.30pm, Saturday 27th March 2010.

Hey, you can check out this link
to make you own lantern!

This is mine one:

ElementBars

Today I received a link for my friend, it’s a web which you can make and name your own energy bar, called ElementBars.


You can choose to buy some of their most popular bars (designed by other customers) or you can build your own. There are many choices and also have some tip on what it really tastes like. Your personal nutrition info tracks right with you, updating proteins and calories with each added almond and cherry along the way.

(http://www.elementbars.com/bakebar.asp?newBar=1)

Calvin Klein’s new X campaign is just that: a bunch of dudes cussing in their underwear. The words are bleeped out, but the abs are on full display. This time, instead of paying for one David Beckham, they got four hot men: Twilight star Kellan Lutz, Japanese footballer Hidetoshi Nakata, Spanish tennis player Fernando Verdasco and True Blood star Mehcad Brooks (click the links to watch their videos). Since two of the four star in vampire dramas, I’m going to assume the campaign is trying to get women to buy Calvins for their men. But even with the power of vampires, Calvin’s shock shtick is getting old. And when did it switch from sex to foul language? Maybe it didn’t—maybe it’s supposed to be dirty talk, but It just feels awkward.

Video as below:

WWF Belgium Earth hour: Darth-Fladder

Check out the site: http://www.wwf.be/earthhour

好喇,睇完Belgium 既, 不如再睇下Hong Kong

Takeover Ad on LAT

雖然我仲未睇Alice in Wonderland~ 但係佢 D 宣傳已經多到瀉… 好似仲多過Oscar!!

睇左一個報導 ~ 係5 March, Disney係L.A. Times 買左個頭版 takeover ad ~ Online平時就多呢樣野~ 今次係web 搬番去print ~!!

個Ad 係 Johnny Depp 飾演既 Mad Hatter 3-D樣…

可以睇下L.A Times 既 Press Releases
Los Angeles Times — March 5, 2010 — Press Releases

係N.Y Times既報導
The New York Times — March 5, 2010 — A Cover Ad That Mimics a Newspaper’s Front Page

最近有冇留意出左隻新Gum?
不過如果你係7-11見到, 可能你覺得佢係condom…

5 Gum 其實只係 Wrigley 其中一個品牌~ 其實仲有Doublemint, Extra 同埋 Eclipse…
仲記唔記得出以上gum時tagline係咩野?

Extra: “Extra gum, Lasts Longer Than That”
Doublemint: “Double Your Pleasure, Double Your Fun”
Eclipse: “Incredibly Fresh Breath”

今次就”stimulate your senses”(觸動‧快感) , chew緊個時係咪真係觸動‧快感呢?? 我食過就覺得佢同其他gum冇咩分別喇...

今日同個agency傾開, (好明顯我打去叫佢比D生意我啦), 原來佢就係負責呢隻野, 佢話5 Gum 係target ”後生” o個群~ 佢冇plan我地,因為我地個web ”老人”多呀!
係咩,咁多學生睇,都話冇後生….
 
丫~2月尾個fans page開到依家, (一個星期?) 有接近5千個fans, 算勁嗎?
(我唔熟social media)

電視,你可以成日見到佢既TVC ~ 我估佢應該買左好多spot係NOW TV, 因為我成日係公司睇到… 仲有d banner ads ~ 仲有 uwants,買埋個tab Ad~
掉咁多錢出黎就係promote一隻新gum ~ 真係Gum死gum還在~!

香港好似係咪得呢facebook fans page? —

5 Gum website : http://www.5gum.com/

外國仲有